Global Case
Breast plastic surgery combines technique, sensitivity, and planning to enhance body harmony while respecting each patient’s individuality and the principles of good medical practice.
Brand Building and Global Implementation
We developed this project from brand creation, including logo, color palette and visual system, through global implementation and publication. The strategy was designed for a premium healthcare audience, with a focus on plastic surgery, balancing scientific rigor, credibility and sophistication.
01
We worked in an integrated way on positioning definition, message development for physicians and patients, and content adaptation and translation for key international markets, ensuring consistency, technical accuracy and cultural relevance.
02
The result is a cohesive, scalable and global brand, ready to operate in one of the most demanding segments of healthcare, with clear, trustworthy communication aligned with international standards.
03
Throughout the project, a comprehensive brand, communication, and support ecosystem was developed, encompassing branding, promotional and educational materials, events, and digital presence, with a focus on medical professionals, patients, and institutional audiences.
our Projects
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Creation and consolidation of the logo
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Development and application of the Brandbook
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Definition of visual and tonal guidelines for global markets
Brand Identity and Foundations
1
Commercial Materials
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Sell sheets to support the sales force
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Business cards
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Long-Term Repair graphic materials
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Educational brochures for patients
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Instagrammable panel (Brazil)
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Content with an aesthetic, informative, and accessible approach
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QR codes directing to complementary content
2
Full development of materials for national and international events, including:
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ANS 2024
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ISAPS 2024 and ISAPS 2025
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SECPre 2025
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TAM 2024
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Meeting of the Minds
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Save the Date
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Booth panels (Recon & Aesthetics)
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Event-specific posts
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Engagement materials (Team Building, Origami)
Events and Congresses
3
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Strategy and production of social media content
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Websites : Global and locals
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Digital banners
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Advertising materials
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Online and offline banners
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Creative adaptations for different channels and markets
Digital Communication and Social Media
4
Direct line
Follow & Share