Global Case
Breast plastic surgery combines technique, sensitivity, and planning to enhance body harmony while respecting each patient’s individuality and the principles of good medical practice.
Throughout the project, a comprehensive brand, communication, and support ecosystem was developed, encompassing branding, promotional and educational materials, events, and digital presence, with a focus on medical professionals, patients, and institutional audiences.
We developed this project from brand creation, including logo, color palette and visual system, through global implementation and publication. The strategy was designed for a premium healthcare audience, with a focus on plastic surgery, balancing scientific rigor, credibility and sophistication.
01
We worked in an integrated way on positioning definition, message development for physicians and patients, and content adaptation and translation for key international markets, ensuring consistency, technical accuracy and cultural relevance.
02
The result is a cohesive, scalable and global brand, ready to operate in one of the most demanding segments of healthcare, with clear, trustworthy communication aligned with international standards.
03
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Creation and consolidation of the logo
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Development and application of the Brandbook
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Definition of visual and tonal guidelines for global markets
Brand Identity and Foundations
1
Full development of materials for national and international events, including:
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ANS 2024
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ISAPS 2024 and ISAPS 2025
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SECPre 2025
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TAM 2024
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Meeting of the Minds
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Save the Date
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Booth panels (Recon & Aesthetics)
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Event-specific posts
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Engagement materials (Team Building, Origami)
Events and Congresses
3
Commercial Materials
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Sell sheets to support the sales force
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Business cards
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Long-Term Repair graphic materials
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Educational brochures for patients
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Instagrammable panel (Brazil)
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Content with an aesthetic, informative, and accessible approach
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QR codes directing to complementary content
2
Digital Communication and Social Media
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Strategy and production of social media content
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Websites : Global and locals
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Digital banners
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Advertising materials
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Online and offline banners
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Creative adaptations for different channels and markets
4
Why Choose Us
Robert Rose
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Reese Whitman
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Max Johnson
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Jessica Davis
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
KC
Global Director
The partnership with 424 was instrumental in translating GalaFLEX technology into a strong, global brand narrative. Together, we built a positioning that reflects both innovation and clinical credibility.
RL
LATAM Marketing
What impressed us most was 424’s ability to understand the complexity of P4HB technology and turn it into clear, impactful communication. The result was a cohesive ecosystem aligned with surgeons, patients, and distributors.
JP
US Marketing
424 helped us move beyond product communication into strategic brand construction. From identity to global rollout, GalaFLEX gained consistency and premium perception across markets.
ID
EMEA Marketing
GalaFLEX evolution from concept to global presence required more than design. With 424, we structured a long-term communication platform built on science, strategy, and execution excellence.
Direct line
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